HA Syrdal | S Myers, S Sen | PJ Woodroof | WC McDowell (2023)

"Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior"

Journal of Business Research 163, 113875

​

HA Syrdal | BA Vander Schee | RA VanMeter | PJ Woodroof (2023)

"The pedagogy of vulnerability and marketing education: Cultivating self-expansion in a time of separation"

Journal of Marketing Education 45 (1), 91-100

​

P Gala | P Woodroof | C Drehmer (2022)

"Going the extra mile: teaching innovations during Covid times"

Marketing Education Review 32 (2), 181-184

​

S Myers | S Sen |H Syrdal | P Woodroof (2022)

"The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing"

Journal of Marketing Theory and Practice

​

Woodroof, Parker J., Katharine M. Howie, and Michael C. Peasley (2020) 

“Nonprofit quality: What is it and why should nonprofits care?”

International Journal of Nonprofit and Voluntary Sector Marketing, Vol. ahead-of-print- No. ahead-of-print.

 

PJ Woodroof | KM Howie | MC Peasley (2020)

"Nonprofit quality: What is it and why should nonprofits care?"

International Journal of Nonprofit and Voluntary Sector Marketing

​

Woodroof, Parker J. (2020) 

“Teaching students how to nail the interview”

Marketing Education Review, Vol. ahead-of-print- No. ahead-of-print.

 

Peasley, Michael C., Parker J. Woodroof, and Joshua T. Coleman (2020)

“Processing contradictory CSR information: The influence of primacy and recency effects on the consumer-firm relationship,”

Journal of Business Ethics ,Vol. ahead-of-print No. ahead-of-print.

​

Woodroof, Parker J., Katharine M. Howie, Holly Syrdal and Rebecca VanMeter (2020) 

“What’s done in the dark will be brought to the light: Consumer response to influencer marketing transparency”

Journal of Product & Brand Management, 29 (5).    

 

Woodroof, Parker J., George D. Deitz, Katharine M. Howie and Robert D. Evans (2019),

“The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars” 

Journal of the Academy of Marketing Science, 47 (5), 899-918.

 

Woodroof, Parker J. and Kelly Walker (2019),

“Co-creating value with millennials: The ultimate class project,”

Marketing Education Review, 29 (2), 148.    

 

Woodroof, Parker J. (2018)

“For Pete’s sake, stop watching the clock,”

Marketing Education Review, 28 (3), 157.

 

Woodroof, Parker J. and Katharine M. Howie (2017) 

“The word cloud: Know thyself,”

Marketing Education Review, 27 (2), 122.